Google Analytics
Google Analytics Integration
Track affiliate events in GA4 with client and server-side integration
Forward affiliate events to Google Analytics 4 so you can analyze affiliate traffic alongside your existing marketing data. Icodrip sends events server-side via the GA4 Measurement Protocol and optionally pushes client-side events through the dataLayer. See affiliate clicks, conversions, and revenue in your GA4 reports, build custom audiences of affiliate-referred users, and attribute revenue in your existing GA4 funnels.
Key features
Server-side Measurement Protocol
Events are sent server-side via GA4 Measurement Protocol for reliable tracking that is not blocked by ad blockers or browser extensions.
DataLayer integration
Optionally push affiliate events to the dataLayer for client-side GTM triggers, custom dimensions, and audience building.
Revenue attribution
Affiliate revenue appears in GA4 monetization reports. Compare affiliate channel performance against paid ads, organic, and direct traffic.
Custom audiences
Build GA4 audiences of users referred by affiliates. Retarget them with ads or analyze their behavior vs. other acquisition channels.
How it works
1
Get your GA4 Measurement ID
In Google Analytics, go to Admin > Data Streams > your web stream and copy the Measurement ID (G-XXXXXXX).
2
Add Measurement Protocol secret
Under the same stream, go to Measurement Protocol API Secrets and create a new secret. Copy it to Icodrip alongside your Measurement ID.
3
Configure in Icodrip
Go to Settings > Integrations > Analytics. In Icodrip Settings, you'll see two Google Analytics cards — one for client-side tracking (snippet) and one for server-side event forwarding. Configure one or both. Paste your Measurement ID and API secret, then select which events to forward.
4
Verify in GA4 Realtime
Open GA4 Realtime reports and trigger a test event in Icodrip. Confirm the event appears in GA4 with the correct parameters.
Events tracked
- affiliate_click — Referral link click with source, campaign, and affiliate ID
- affiliate_conversion — Sale event with revenue, commission, and product data
- affiliate_signup — New affiliate registration event
- affiliate_payout — Payout processed event with amount
Setup takes less than 60 seconds.
No code changes required.
Frequently asked questions
Related Integrations
Other Analytics integrations
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